A quick article about the popularity of running up the steps at the Philadelphia Art Museum like Rocky did int eh first Rocky movie. I like this comment from the end of the article:

The Independence Visitor Center is pleased the movie brings visitors to the museum, with many wanting a 'Rocky pose' photo at the top of the climb.
'We try to encourage people to actually go inside the Art Museum, too,' the center's chief executive, Bill Moore, said. 'But a lot of people just want to run up the steps.'